From Rapid Growth to Real Results: Rethinking St. Luke’s Digital Presence
When a healthcare system grows as fast as St. Luke’s did, its digital footprint can easily get left behind.
With new hospitals, ERs, and clinics opening constantly, the challenge wasn't just about making the website look prettier, it was about building a digital front door that actually brought in new patients. Instead of just guessing what would work, we started by listening to users and looking closely at the competition. That research shaped a complete overhaul of everything from how information is organized to how the brand speaks online. By stepping in as St. Luke’s comprehensive digital partner, we were able to tie together design, SEO, marketing, and technology into one smooth operation. Here is how we tackled the challenge and turned a scattered web presence into a unified engine for growth.
Industries Served
Services Delivered
The Client
St. Luke's Episcopal Health System - St. Luke’s is a rapidly expanding healthcare system comprising 6 hospitals, 12 emergency rooms, and 8 clinics, all dedicated to providing comprehensive medical care to their communities.
The Challenge
With explosive physical growth across multiple locations, St. Luke’s online presence was struggling to keep pace. The primary hurdle was transforming their digital footprint into a modern, unified ecosystem that could act as a genuine, measurable channel for patient acquisition.
The Approach
Instead of relying on guesswork, the strategy began with deep usability testing and rigorous competitive analysis to truly understand patient needs. This research informed a complete overhaul of the brand's visual design, information architecture, content, and domain strategy. To ensure seamless execution, the partnership evolved into an Online Agency of Record role, centralizing everything from UX design and product development to SEO, SEM, email marketing, and social media under a single, unified strategy.
Key Takeaways
- Deployed 10 new websites and 2 new online products
- +250% increase in System website traffic
- +100% average time on site
- +120% average page views per visit
- +20% lift in St. Luke's brand awareness (NRC Brand Arc)