BubbleUp + The Association of Former Students Win CASE Award

The interactive feature, "A Guide to Texas A&M Corps Uniforms," has earned a Bronze Award in the 2026 CASE Circle of Excellence Awards in the Marketing Microsites category.

The Corps of Cadets is central to Texas A&M’s culture, but the details behind cadet apparel, from rank identifiers and brass pins to the iconic senior boots, carry a lot of history that isn't always obvious. The Association created this digital guide to make those deep rooted traditions easy to explore for former students, current families, and campus visitors.

The Council for Advancement and Support of Education (CASE) receives entries from hundreds of institutions worldwide each year. In their review, the judges highlighted the guide's digital storytelling, noting how effectively it breaks down a complex part of campus tradition into a clear, engaging experience.

In their review of the site, the judges shared, "This is a well-executed digital storytelling piece that brings a detailed and often overlooked aspect of campus tradition to life in a clear and engaging way. The experience is visually strong and easy to follow, making a complex topic accessible to a broad audience."

Our team at BubbleUp was honored to help build the digital experience behind the scenes, but the vision and historical storytelling came in collaboration with the creative team at The Association.

A big congratulations to everyone at The Association of Former Students on a well deserved win!

(Feel free to check out the award-winning feature on the Association of Former Students website.)